retail in transition
caspar.schmitzmorkramer
book design for the scientific study "retail in transition", carried out by caspar.research.
168 × 237 mm
208 pages
the design of the cover
the typographic title starts at the top left of the cover, dissolves into its components towards the middle and forms again - from "retail in" to "transition".
the illustration symbolically embodies the profound changes in shopping behavior with serious effects on our inner cities and their demands on urban planning and architecture.
the elegant hot foil that shimmers in all colors is a reminiscence of the world of fashion and cosmetics, an epitome when it comes to shopping.
font
messina sans (luzi type)
kettler printing company
the cover
shimmering colored hot foil stamping foil
the inner part relies on a clear structure, a grid-oriented, strict layout, precise diagrams and illustrations.
205 illustrations
4/4 color offset
digital technology, new business models, demographic and cultural change and now also the corona pandemic are shaking the classic model of stationary retail.
all of these developments have a profound impact on our cities and urban life.
the next chapter in our social development will be decided and formed in the city centers and their shopping streets.
how will the cities deal with the impending desertification of their centers?
what drives people in or out of the city centers?
what answers can architecture find?
in this context, caspar.research created a critical study that aims to better understand the rapid changes, especially in the german retail sector.
authors
caspar schmitz-morkramer with aurelio david and federico garrido.
editorial team of the updated and translated version:
michael kuhn (caspar.), laura stillers (caspar.) and christian brensing
retail in transition
caspar.schmitzmorkramer
book & editorial design
information design
with the one and only:
book design for the scientific study "retail in transition", carried out by caspar.research.
168 × 237 mm
208 pages
font
messina sans (luzi type)
kettler printing company
the design of the cover
the typographic title starts at the top left of the cover, dissolves into its components towards the middle and forms again - from "retail in" to "transition".
the illustration symbolically embodies the profound changes in shopping behavior with serious effects on our inner cities and their demands on urban planning and architecture.
the elegant hot foil that shimmers in all colors is a reminiscence of the world of fashion and cosmetics, an epitome when it comes to shopping.
the inner part relies on a clear structure, a grid-oriented, strict layout, precise diagrams and illustrations.
205 illustrations
4/4 color offset
authors
caspar schmitz-morkramer with aurelio david and federico garrido.
editorial team of the updated and translated version:
michael kuhn (caspar.), laura stillers (caspar.) and christian brensing